Insights

Notes from the work.

Short pieces written by the people doing the engagements. No newsletter, no gating.

12 September 2025 · Data analytics · 6 min read

Your dashboard is wrong because nobody owns the metric

Most reporting disputes are not technical disagreements. They are disagreements about definitions that were never written down.

28 August 2025 · Reliability · 8 min read

Error budgets only work if somebody is allowed to stop

An error budget with no consequence is just a chart. Here is how we make the policy real without turning it into a blame exercise.

3 July 2025 · Platform · 5 min read

In defence of boring technology

Every novel component in your stack is a maintenance debt that someone else will pay. A framework for deciding when novelty earns its keep.

19 May 2025 · Advisory · 7 min read

The rewrite trap, and how to tell if you are in one

Four signals that a planned rebuild is actually an attempt to escape accumulated process rather than solve a technical limit.

2 April 2025 · Reliability · 9 min read

Designing an on-call rotation people do not quit over

Page volume, escalation paths and the difference between being on-call and being permanently available.

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